Peter Johansen from NORDIN and Dr. Anuj Dhariwal from Novozymes signing the agreement of a new collaborative journey with HelloScience

We are really excited to announce that NORDIN, a partnership that is strengthening the connection between the SME communities in Denmark and India will work with Novozymes and leverage HelloScience to accelerate and support selected startups. Julia from the HelloScience team sat down with Peter Johansen from NORDIN for a face to face interview and get the inside track on what these activities hope to achieve.

27 Aug, 2020

Q: Hi Peter, we are now working together through HelloScience: What’s the main thinking behind this?

A: The idea is to mutually help each other to create a platform for Danish startups and SMEs to access the Indian market with great solutions for the green transformation, which is so necessary for India. We want to help companies go to India in order to make a great commercial impact – and drive sustainable development at the same time.

Q: Can you tell us a bit about NORDIN and how you are helping companies?

A: NORDIN is a market access and innovation program for Danish SMEs and startups. It’s a project collaboration between 4 Danish organizations: Asia House Denmark, DI India, the Green Innovation Group and the Innovation Center Denmark in Bangalore and funded by the Danish Industry Foundation. It‘s been difficult for the smaller Danish companies to access India for several reasons and we try to address these issues on a very operational level, basically by supporting the companies throughout a process – from initial program selection of the companies we believe have the strongest competence for the Indian market, all the way through to meeting the end customer and helping them negotiate a deal.


Q: What is NORDIN hoping to get out of the collaboration with HelloScience?

A: NORDIN and HelloScience have some very complementary strengths. NORDIN is a market accelerator, it is very operational and it has strong methodology for providing access to the Indian market. We have people on ground in India, who know the country very well and we have people in Denmark, who can find the right companies. We’ve done this before and we know how to help companies go to India and basically nail down deals. But perhaps where we lack and where HelloScience can help us is on three levels:

First, by having a visually attractive and inspiring platform with some great communication strengths and the ability to assimilate information and creating content about what we do for a wider audience. I think this is important, because the outside world needs to know what we do, and we need to create awareness and interest in how and why we do it.

Secondly, HelloScience is a very interesting ecosystem with a diverse set of stakeholders. There are big pan-national organizations like Climate-KIC, there are Corporates like Novozymes, Grundfos and Legal Firms like Kromann Reumert. There’s also access to the startup community in the Nordics and there is access to some Indian stakeholders as well. HelloScience’s larger network also means that we can enhance the likely success rate and support for our companies by finding new partners.

Finally, I know that HelloScience builds on a philosophy of open collaboration and hopefully by displaying our companies and pilot test cases on the HelloScience platform we will see enhanced product development, as well as the development of business models. The whole idea behind this collaboration is so important: its focused, its outcome driven and it’s all about seeing how we can help each other. I also think that HelloScience can benefit from the strong machine that we have in NORDIN in identifying companies and helping them to market and all those many different steps that it takes in order to get there. It’s an exciting to get started with this pilot initiative over the next few months as by doing things, we can gather experience and results that can hopefully be applied to bigger and even better things later on.